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Target audience (Целевая аудитория, целевая группа)
Twinkle light
TAA
TAB
TABLE OF CONTENTS; INDEX; LIST
TABLOID
TAG
TAIL PIECE
TAKE ONE
TALENT
TAPE
TARGET DATE
TASK METHOD
TBA
TC
TEAR-OFF CALENDAR
TEARSHEET; TEAR SHEET; VOUCHER COPY
TEASER
TECHNICAL PUBLICATION
TELECAST
TELEGENIC
TELEPHONE INTERVIEW; TELEPHONE COINCIDENTAL INTERVIEW (SURVEY)
TELEPHONE RECALL INTERVIEW
TELEPROMPTER
TELEVISION (TV) ADVERTISING
TELEVISION COMMERCIAL
TEST
TEST MARKET
TEST MARKETING; TESTING MARKETING
TEST PATTERN
TEXT TYPE
THE ITEMS ON DISPLAY ARE NOT FOR SALE OFF-THE-FLOOR
THEME
THIRD COVER
THIRTY SHEET
THIRTY TWO SHEET POSTER (англ.)
THREE SHEET
THROW-AWAY LEAFLET
THUMBNAIL
TIE-IN
TILL FORBID; RUN T.F.
TIME
TIME BUYER
TIME BUYING
TIME CLEARANCE
TIME DISCOUNT
TIME PLAN
TIME RATE (3 TIMES, 6 TIMES ETC.)
TINT BLOCK
TIP-IN
TIP-ON
TISSUE OVERLAY
TITLE CORNERS
TITLE PAGE
TO FILL (T.F.)
TOKEN PAYMENT
TOP RIGHT (LEFT) POSITION
TOTAL AUDIENCE
TOTAL FIELD UNDER SURVEY
TRADE
TRADE ADVERTISEMENT
TRADE ADVERTISING
TRADE CHANNELS
TRADE CHARACTER; ADVERTISING CHARACTER
TRADE FAIR
TRADE NAME
TRADE PAPER; TRADE PUBLICATION
TRADE PREMIUM
TRADEMARK; TRADE-MARK; TRADE MARK
TRADING STAMPS
TRAFFIC
TRAFFIC AUDIT
TRAFFIC COUNT
TRAFFIC DEPARTMENT
TRAFFIC FLOW MAP
TRAILER
TRAINING FILM; INSTRUCTION FILM
TRAINING PROGRAM
TRANSCRIBED PROGRAM
TRANSCRIPTION PROGRAM LIBRARY
TRANSFER
TRANSIENT RATE
TRANSIT ADVERTISING; TRANSPORT ADVERTISING (англ.)
TRANSIT RADIO
TRANSLATOR STATION
TRANSLUX
TRANSPARENCY
TRANSPORTATION ADVERTISING (амер.)
TRAVELING DISPLAY
TREASURER
TRIM SIZE; TRIMMED SIZE
TRIMMED FLUSH
TRIPLE COLUMN
TRIPLE SPOTTING
TRY-OUT CAMPAIGN
TUNE-IN
TURN OVER
TWENTY FOUR SHEET; TWENTY FOUR SHEET POSTER
TYPE FACE
TYPE FAMILY
TYPE FOUNDER
TYPE FOUNDRY
TYPE PAGE; TYPE AREA
TYPE SET
TYPE SETTING; SETTING
TYPO

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