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Sparkle net light
Super strobe
SADDLE STITCHING; SADDLE-WIRE STITCHING
SAG
SALE, SALES
SALES APPEAL; SALES ANGLE; SALES APPROACH
SALES AREA TEST
SALES ARGUMENT; SELLING POINT
SALES ASSISTANT
SALES CHANNELS
SALES CONVENTION, MEETING
SALES DEPARTMENT
SALES FORECAST
SALES INCENTIVE
SALES MANAGEMENT
SALES MANAGER
SALES MANUAL
SALES PERSONNEL; SALES FORCE
SALES POTENTIAL
SALES PRESENTATION
SALES PROMOTION
SALES PROMOTION DEPARTMENT
SALES PROMOTIONAL ADVERTISING
SALES VOLUME
SALESMAN
SALESMANSHIP
SAME SIZE. S.S.
SAMPLE
SAMPLE COPIES
SAMPLE ERROR; SAMPLING ERROR
SAMPLING
SAMPLING BY TASTE
SAMPLING FACTOR
SANDWICHMAN; SANDWICH MAN
SANS SERIF; SANSERIF TYPE
SATELLITE STATION
SATURATION
SATURATION CAMPAIGN
SATURATION POINT
SB
SCALE
SCALE OF DISCOUNTS
SCALE RATE
SCALING
SCAN (v)
SCATTER PLAN
SCENARIO
SCENARIO WRITER
SCHEDULE
SCHEME (англ.)
SCIN PACK
SCRATCHBOARD; SCRATCH BOARD
SCREEN
SCREEN ADVERTISING
SCREEN PRINTING; SILK PRINTING
SCREENING
SCREENS WITH DIFFERENT SPACING
SCRIPT
SCRIPT SHOW
SE
SEASONAL ADVERTISING
SECOND COVER
SECONDARY (PASS-ON) READERSHIP
SECONDARY AUDIENCE
SECONDARY COVERAGE; SECONDARY SERVICE AREA
SEGUE
SELECTIVE APPEAL
SELECTIVE DEMAND
SELF-CONTAINED AUDIO-VISUAL UNIT
SELF-COVER
SELF-LIQUIDATING POINT-OT-PURCHASE UNIT
SELF-LIQUIDATING PREMIUM; SELF-LIQUIDATOR
SELF-MAILER
SELF-SERVICE STORE
SELLING PACKAGE
SELLING POINT
SEMI-DISPLAY
SEND FOR PREMIUMS
SENTENCE COMPLETION
SEPARATING FOR COLOR
SERIES
SERIES RATE
SERIFS
SERVICE
SERVICE PUBLICATIONS
SET
SET SOLID; SOLID MATTER
SETS-IN-USE, SIU
SHALLOW HALFTONE
SHARE OF AUDIENCE
SHARE OF CUSTOMERS
SHARE OF DOLLARS
SHARE OF MARKET
SHEET
SHEET-FED PRESS
SHELF TALKER
SHELTER PUBLICATION
SHOPPING GOODS
SHORT RATE (амер.)
SHORT TERM
SHOT
SHOULDER OF TYPE
SHOW
SHOW CASE
SHOW WINDOW
SHOWING
SIDE HEAD
SIDE STITCHING
SIGN
SIGNAL
SIGNAL AREA
SIGNATURE
SILHOUETTE HALFTONE
SILK SCREEN
SIMMONS
SIMPLE RANDOM SAMPLING
SIMULCAST
SIXTEEN SHEET POSTER (англ.); 16
SIZE
SIZE OF ADVERTISEMENT
SIZE OF TYPE
SIZED AND SUPERCALENDERED PAPER; S. AND S.C.
SIZED PAPER
SKY SIGN
SKY WRITING
SLIDE
SLIDE ADVERTISING
SLIP SHEET
SLIP SHEETING
SLOGAN
SLUG
SLUGCASTING MACHINE
SMALLS (SMALL ADS) (англ.)
SNAPPER
SNIPING (амер.)
SOLID MATTER
SOLUS POSITION (англ.)
SOLUS SITE (англ.)
SOUND DUBBING
SOUND EFFECTS
SOUND ON FILM, SOF
SP
SPACE BUYER
SPACE BUYING
SPACE DISCOUNT
SPACE SCHEDULE
SPACE SPOTS
SPACE-BROKER
SPACE; ADVERTISING SPACE
SPEC.; SPECIF
SPECIAL
SPECIAL EDITION
SPECIAL POSITION
SPECIAL REPRESENTATIVE
SPECIAL SUPPLEMENT
SPECIALTIES
SPECIALTY ADVERTISING
SPECIALTY GOODS
SPECIFICATION ENGINEER
SPECTACOLOR
SPECTACULAR
SPECULATIVE PRESENTATION
SPIRAL
SPLIT-RUN; SPLIT RUN
SPONSOR
SPONSOR RELIEF
SPONSORED PROGRAM
SPOT BROADCASTING
SPOT FILM, SHORT
SPOT; SPOT ANNOUNCEMENT
SPREAD
SQUARE THIRD
SRDS
SS
STABILITY OF SAMPLE
STABILIZATION CURVE
STAFF MAGAZINE
STAGGERED SCHEDULE
STAND; BOOTH
STANDARD INDUSTRIAL CLASSIFICATION, S.I.C.
STANDBY SPACE
STATION ANNOUNCEMENT
STATION BREAK; STATION IDENTIFICATION
STATION LINEUP
STATION REPRESENTATIVE (REP)
STATION-OPTION TIME; STATION TIME
STATIONERY
STEEL-DIE EMBOSSING
STEREOPHONIC BROADCASTING
STEREOTYPE; STEREO
STET (лат.)
STILL
STITCHING
STOCK
STOCK CUTS
STOP MOTION
STORECASTING (амер.)
STORYBOARD; STORY BOARD
STRAIGHT COMMERCIAL
STREAMER
STRIP-INS
STUDIO
STUFFER
STYLE MANUAL
SUBHEADING
SUBSCRIBE (v)
SUBSCRIBER
SUBSCRIBER ANALYSIS
SUBSCRIPTION AGENT
SUBSIDIARY
SUNDAY EDITION
SUNDAY PAPER
SUPER; SUPERIMPOSITION
SUPPLEMENT
SURPRINT
SURVEY
SUSTAINING PROGRAM; SUSTAINING SHOW
SYNDICATION
SYNDICATOR
stereo

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