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Removable пленка
RGB
Rope-light (Роуплайт)
R&M
RAB
RACKS
RADIO ADVERTISING; BROADCAST ADVERTISING
RADIO ANNOUNCEMENT
RADIO RATING POINT
RADIO SCHEDULE
RADIO TIME
RAILROAD BULLETIN (АМЕР.); RAILROAD SHOWING
RAILWAY ADVERTISING
RANDOM SAMPLING; RANDOM SAMPLE; RANDOMIZATION
RANGE
RATE
RATE BASE
RATE BOLDER
RATE BOOK
RATE CARD
RATE DIFFERENTIAL
RATE OF COMMISSION
RATING
RATING POINT
RATIONAL SALES ARGUMENT
RAW MATERIALS; PRIMARY MATERIALS
RC
RCA
RDT&E
RE-RECORDING
RE-USE PACKAGE
REACH
READ MOST
READER
READER SERVICE CARD; BINGO CARD
READERSHIP
READING NOTICES
READING TIME
READING TYPE
REAM
REASON-WHY ADVERTISING
REASON-WHY COPY
REBATE
REBROADCAST; RE-BROADCAST
RECALL TEST (METHOD)
RECIPIENT
RECOGNITION
RECOGNITION TEST (METHOD)
RECOGNIZED (ADVERTISING) AGENCY
REDEMPTION CENTRE
REDEMPTION COUPON
REDUCED PRICE OFFER
REFERENCE MEDIA
REFUND OFFERS
REGIONAL (SPECIFIC MARKET) EDITIONS
REGIONAL ADVERTISER
REGIONAL ADVERTISING
REGIONAL CHANNEL STATION
REGISTER
REGISTER MARKS
REGISTERED DESIGN
REGISTERED TRADE-MARK
REGISTERING TRADE-MARK
REGS.
REGULAR
REGULAR CLASSIFIED ADVERTISING
RELATED ADVERTISEMENTS
RELATED DEMAND
RELAY STATIONS
RELEASE
RELIABILITY (OF SAMPLE IN MARKET RESEARCH)
RELIEF PRINTING
REMINDER ADVERTISING
REMOTE CONTROL
REMOTE; REMOTE PICKUP
REPEAT; REPETITION
REPLATE
REPLY CARD; RETURN CARD
REPLY COUPON
REPLY PAID
REPRESENTATIVE
REPRESENTATIVE SAMPLING
REPRESENTATIVENESS
REPRINT
REPRODUCTION
REQUEST CIRCULATION
RESEARCH
RESEARCH AND DEVELOPMENT; R&D
RESEARCH ENGINEER
RESIDUALS
RESIZING
RESPONDENT
RESTRAINT OF TRADE
RETAIL ADVERTISING
RETAIL CUSTOMERS
RETAIL ENTERPRISE; RETAILER
RETAIL TRADE; RETAILING
RETAIL TRADING ZONE
RETAILER PROMOTION
RETENTIVE STAGE
RETOUCHER
RETOUCHING
RETURN CARD
RETURN ENVELOPE
RETURNS
REVERSE
REVERSED PLATE
REVIEW
REVISED PROOF
RF
RIDER
RIDING A SHOWING
RIPPLE FINISH
ROAD SIGN
ROLL-OUT
ROMAN TYPE
ROP COLOR; RUN-OF-PRESS COLOR
ROS
ROTARY PRESS
ROTATION
ROTOGRAVURE
ROUGH; ROUGH DRAWING; SKETCH
ROUTING
ROYALTY
RPM
RS
RUBRIC
RUBRICATION
RULE
RUN
RUN-OF-PAPER; ROP
RUN-OF-SCHEDULE; RUN-OF-STATION
RUN-ON
RUNNING TEXT
RUNNING TIME (OF A. FILM)

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