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Pantone (Пантон)
Play light set
Promotion (Промоушн)
Public relations (Паблик рилейшнз)
Publicity (Паблисити )
Pеор1еmeter (ТВ-метр)
P-E
PACKAGE
PACKAGE BAND PREMIUM
PACKAGE GOODS
PACKAGE INSERT
PACKAGE PROGRAM (PACKAGE SHOW)
PACKAGER
PAGE
PAGE LAYOUT (LAY-OUT); PAGINATION; PAGING
PAGE PROOF
PAID CIRCULATION
PAID PUBLICATION
PAINTED BULLETIN; PAINTED DISPLAY; PAINT
PAIRED COMPARISON RATING
PAMPHLET
PAN; PANNING
PANEL
PAPER
PARTIAL RUN
PARTICIPATION
PARTICIPATION PROGRAM (SHOW); PARTICIPATING PROGRAM (SHOW)
PARTNER
PARTY PLAN
PASSALONG (PASS ALONG) AUDIENCE; SECONDARY AUDIENCE
PASSALONG (PASS ALONG) READER
PASTE UP
PASTEL COLORS
PASTEL DRAWING
PASTELS
PATTERN PLATE
PEAK SALES
PEAK TIME (TV)
PENETRATION
PENETRATION PRICE
PER CAPITA (ЛАТ.)
PER INQUIRY ADVERTISING; P. I. ADVERTISING
PERFECT BINDING
PERIODICAL
PERSONAL SELLING
PERSUASION
PERSUASIVE ADVERTISING
PH
PHILOSOPHY (OF A FIRM)
PHOTOCOMPOSITION
PHOTOENGRAVING
PHOTOGELATIN (CELLOTYPE)
PHOTOSTAT
PHYSICAL DISTRIBUTION
PICA
PICKUP
PICTURE (амер.)
PICTURE CAPTION (амер.)
PICTURE RESOLUTION
PICTURE TRADE MARK (амер.)
PIGGYBACK
PILOT STUDY (SURVEY, TEST)
PILOT UNIT
PILOT; PILOT FILM; PILOT PROGRAM "ЛОЦМАН".
PIONEERING STAGE
PLACARD (англ.)
PLACING
PLAN
PLANIOGRAPHIC PRINTING
PLANT CAPACITY
PLANT OPERATOR
PLANT; POSTER PLANT
PLATE
PLATED STOCK
PLAYBACK
PLUG
PM
POCKET SIZE
POINT, PT.
POINT-OF -PURCHASE ADVERTISING; POINT-OF-SALE ADVERTISING, POP, POS
POINT-OF-SALE DISPLAY; POINT-OF-PURCHASE DISPLAY
POLL
POP
POPAI
POPULATION
POS
POSITION
POSITION CHARGE
POSITIONING
POSTAL REGULATIONS
POSTCARD ADVERTISING
POSTER
POSTER ADVERTISING
POSTER ARTIST, DESIGNER
POSTER CHART
POSTER HOARDING; BILLBOARD HOARDING
POSTER PANEL
POSTER PILLAR
POSTER PLANT
POSTER SHOWING
POSTER SITE
POSTER TYPE
POSTING
POSTING DATE
POSTING LEEWAY
POSTTESTING; POST-TESTING
POTENTIAL AUDIENCE
POTENTIAL REACH
PPA
PRE PAYMENT
PRE PROMOTION TESTING
PRE-EMPTIBLE SPOTS
PRE-FILE
PRE-VIEW
PREDATE ISSUE; PRE DATE
PREEMPTION; PRE-EMPTION
PREFERENCE
PREFERRED POSITION; SPECIAL POSITION
PREMIUM CAMPAIGN
PREMIUM PACKS
PREMIUM PRICE; PREMIUM RATES; POSITION CHARGE
PREMIUM; PREMIUM OFFER; SELLING WITH PREMIUMS
PREPRINT; PRE-PRINT
PRESCRIBED POSITION
PRESENTATION
PRESS ADVERTISING
PRESS CONFERENCE
PRESS PROOF
PRESS RELATIONS
PRESS RELEASE
PRESSRUN; PRESS RUN; RUN
PRESTIGE ADVERTISING
PRICE CUTTING; UNDERSELLING; DUMPING
PRICE FIXING
PRICE OFFS
PRICE POLICY
PRIMARY APPEAL
PRIMARY AUDIENCE
PRIMARY COLORS
PRIMARY COVERAGE
PRIMARY DEMAND
PRIMARY HOUSEHOLDS
PRIMARY READER
PRIMARY READERSHIP
PRIME TIME (RADIO); DRIVE TIME
PRIME TIME (TV); PEAK TIME
PRINT
PRINTERS INK MODEL STATUTE
PRIVATE (COMMERCIAL) STATION
PRIVATE BRAND
PRIVATE-LABEL GOODS
PROBABILITY SAMPLE; PROBABILITY SAMPLING
PROCESS PLATES
PROCESS PRINTING
PRODUCER
PRODUCER ADVERTISING
PRODUCER GOODS
PRODUCT
PRODUCT ADVERTISING
PRODUCT PROTECTION
PRODUCT RESEARCH
PRODUCTION
PRODUCTION DEPARTMENT; PRODUCTION
PROFESSIONAL ADVERTISING
PROFESSIONAL MAGAZINE
PROFILE (OF AUDIENCE)
PROGRAM (PROGRAMME)
PROGRAM COMPATIBILITY
PROGRAM FOLLOWING
PROGRAM OPPOSITE
PROGRAM PRECEDING
PROGRAM PROFILE
PROGRAM RATING
PROGRESSIVE PROOFS; PROGRESSIVE COLOR PROOFS
PROMOTED PRODUCT
PROMOTION
PROMOTION MATTER
PROMOTIONAL ADVERTISING
PROMOTIONAL MIX
PROOF SHEET; PROOF LEAF
PROOF-OF-PURCHASE
PROOF; PULL
PROOFREADER; PROOF READER
PROOFREADERS MARKS
PROOFREADING, PROOF READING
PROPRIETARY ARTICLES (англ.)
PROSPECT; PROSPECTIVE CUSTOMER (CLIENT)
PROSPECTUS
PROTOTYPE PROGRAM
PSYCHOGRAPHIC MARKET SEGMENTATION
PSYCHOGRAPHICS
PUB SET
PUBLIC INFORMATION PANEL
PUBLIC RELATIONS
PUBLIC RELATIONS. PRETESTING; PRE-TEST
PUBLICATION
PUBLICITY
PUBLISHER
PUBLISHERS REPRESENTATIVE (REP)
PUBLISHERS STATEMENT
PUBLISHERS STATEMENT, SWORN
PURCHASING AGENT
PURCHASING POWER
PUS
PYRAMID PAGE MAKE UP; PYRAMID MAKEUP; PYRAMID

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