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Clip light
CMYK
CABLE TV, CATV
CALENDERED PAPER
CALL LETTER
CAMERA CHAIN
CAMERA LIGHT
CAMPAIGN
CAMPBELLS SOUP POSITION
CANCELLATION DATE
CAPS, CAPITALS
CAPTION
CAR CARD
CARD RATE
CASH DISCOUNT
CAST
CASTING OFF
CATALOG
CATCH LINE
CBS
CENSUS
CENTER HEAD, CENTER HEADING
CENTER SPREAD
CHAIN
CHAIN BREAK
CHAIN STORES
CHANNEL
CHANNEL OF DISTRIBUTION, DISTRIBUTION CHANNEL
CHARACTER
CHARACTER MERCHANDISING
CHART
CHASE
CHECKERBOARD
CHECKING
CHECKING COPY
CHROMA, CHROMATICITY
CINEMA ADVERTISING
CIRCULAR
CIRCULATION
CITY ZONE CIRCULATION
CLASS A (CLASS В) RATES
CLASS MAGAZINE
CLASSIFICATION
CLASSIFIED ADVERTISEMENT, CLASSIFIED AD
CLASSIFIED ADVERTISING
CLASSIFIED ADVERTISING, DISPLAY
CLEAR
CLEAR CHANNEL STATION
CLEAR TIME
CLEARANCE
CLIENT
CLOSE UP, CU
CLOSED CIRCUIT TELEVISION, CCTV, CC-TV
CLOSED DISPLAY
CLOSED END QUESTION
CLOSELY SET (SPACED)
CLOSING DATE, CLOSING HOUR
CLUB RAISER (амер.)
CLUBBING OFFER (амер.)
CLUSTER SAMPLING
COARSE-SCREEN HALFTONE
COATED PAPER, COATED BOOK PAPER, COATED HALFTONE
COAXIAL CABLE
COIL
COINCIDENTAL SURVEY
COINED WORD
COLLARETTE
COLLATERAL
COLOR PLATE
COLOR PROOF
COLOR SEPARATED COPY
COLOR SEPARATION
COLOR VALUE
COLUMN
COLUMN CENTIMETRE (MILLIMETRE)
COLUMN INCH
COLUMNIST
COMBINATION PLATE, COMPOSITE, LINE-HALFTONE COMBINATION
COMBINATION RATE
COMBINATION SALE
COMIC STRIP
COMMERCIAL
COMMERCIAL FILM, TV
COMMERCIAL PROGRAM
COMMERCIAL PROTECTION
COMMERCIAL, AUDIENCE
COMMISSION
COMMUNICATIONS
COMMUNITY ANTENNA TELEVISION, CATV
COMPANY
COMPANY MAGAZINE
COMPARABILITY
COMPARISON GOODS
COMPATIBILITY
COMPETITION, CONTEST
COMPETITIVE PRODUCTS, SERVICES
COMPETITIVE STAGE
COMPLIMENTARY COPIES
COMPOSITION, "COMP"
COMPREHENSIVE, "COMP"
COMPULSORY COPY
COMPUTER LETTER
CONDENSED TYPE
CONFIRMATION
CONGLOMERATE
CONSECUTIVE WEEK DISCOUNT
CONSUMER
CONSUMER ADVERTISER
CONSUMER ADVERTISING
CONSUMER BEHAVIOR SURVEY
CONSUMER DIARY
CONSUMER GOODS
CONSUMER JURY
CONSUMER MAGAZINES
CONSUMER MEDIA
CONSUMER PREFERENCES
CONSUMER SOVEREIGNITY
CONSUMERISM
CONSUMERIST
CONTACT MAN
CONTAINER PREMIUM; PREMIUM PACKS
CONTESTS AND SWEEPSTAKES
CONTINUITY
CONTINUITY IN ADVERTISING
CONTINUITY RATES
CONTINUOUS-TONE ART
CONTRACT YEAR
CONTROLLED CIRCULATION (амер.)
CONTROLLED RECOGNITION
CONVENIENCE GOODS
CONVERSION TABLE
COOPERATIVE ADVERTISING
COOPERATIVE PROGRAM
COPY APPROACH
COPY CHIEF
COPY FITTING, COPY-FITTING
COPY ON APPROVAL
COPY PLAN
COPY PLATFORM
COPY RESEARCH
COPY TESTING; COPY TEST
COPY WRITER
COPYHOLDER
COPYRIGHT
COPYRIGHT DATE
CORPORATE ADVERTISING
CORPORATE IMAGE
CORPORATE IMAGE ADVERTISING
CORRECTION
CORRELATION
CORRESPONDENTS COPIES
COSPONSORING, CO-SPONSORING
COST PER INQUIRY
COST PER THOUSAND, C.P.M.; СРМ
COST PLUS
COUNTER DISPLAY CONTAINER
COUNTER CARD
COUPON OFFER; COUPONING
COUPON PLAN; COUPON SCHEME
COVER
COVER POSITIONS
COVER STOCK
COVERAGE
COVERAGE MAP
COWCATCHER
CRASH FINISH
CREAM PLAN (амер.)
CREASING
CREATIVITY
CROPPING
CROWN POSTER (англ.)
CUE
CUE SHEET
CUMULATIVE AUDIENCE, "CUME"
CURRENT EVENT
CUSTOM MADE
CUSTOMER
CUSTOMER INFORMATION
CUSTOMER PROFILE
CUSTOMER-CALLING CYCLE
CUT
CUT-IN
CUT-IN HEAD, CUT-IN HEADING
CUT-IN ILLUSTRATION
CUT-OUT
CYLINDER PRESS

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