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Backlit (баннер)
Blackout (баннер)
Brand (Брэнд)
Badge (Бэдж)
Banner (Баннер)
Busorama (Басорама)
B.T.
BACK COPIES
BACK COVER
BACK LIGHTING
BACK-TO-BACK
BACKGROUND
BACKING UP
BAIT ADVERTISING
BALANCE SHEET
BALLOONS
BALOP (BALOPTICON)
BANDED PACK, BANDED PACK OFFER
BANNER
BARTER PROGRAM
BASIC NETWORK
BASIC PRICE
BASIC STATION
BASIC WEIGHT
BATTERED TYPE, BATTER
BBB
BBC
BC
BCU
BDGT.
BDMAA
BEARERS
BELOW-THE-LINE ADVERTISING
BEN DAY PROCESS, BENDAY, BENDAYING, SCREENING
BENCH MARK
BENEFIT
BI-MONTHLY
BIAS
BILLBOARD
BILLING DEPARTMENT
BILLING, BILLINGS
BILLINGS BREAKDOWN
BINGO CARD, READER SERVICE CARD
BIT
BITE
BLACK AND WHITE PAGES, B AND W
BLANKET CONTRACT
BLANKING AREA
BLEED, BLEEDING
BLIND OFFER
BLISTER PAK (PACK)
BLOCK
BLOCK PROGRAMMING
BLOCK PROOF
BLOW UP
BLUEPRINT, BLUE PRINT, B/P
BMB
BMI
BOARDS
BOB
BODY COPY
BODY TYPE
BOILER PLATE
BOLDFACE, BOLDFACE TYPE
BOND PAPER
BONUS OFFER, PRICE OFF, DEAL
BOOK MARK
BOOK PAPER
BOOKLET
BOOM
BOOTH
BORDER
BOUTIQUE
BOX
BOX HEAD
BOX-TOP OFFERS
BOXING
BRAD
BRAND
BRAND ASSOCIATION
BRAND CONSCIOUSNESS
BRAND DECIDER
BRAND IMAGE
BRAND LABEL
BRAND LOYALTY
BRAND MANAGER
BRAND NAME
BRAND SELECTION
BRAND SWITCHING
BRANDED ARTICLES (GOODS)
BREAK
BREAKDOWN
BREAKING FOR COLOR, SEPARATING FOR COLOR
BRIDGE
BRILLIANT
BROADCAST SPECTRUM
BROADCASTING
BROADSIDE, BROADSHEET
BROCHURE
BROKER
BS
BUDGET
BUGS
BULK
BULK DISCOUNT
BULK MAILING
BULLDOG, BULLDOG EDITION (амер.)
BURIED ADVERTISEMENT
BURIED OFFER, HIDDEN OFFER, BLIND OFFER
BURNISHING (ENGRAVING)
BUSINESS ANALYSIS (OF AN AUDIENCE)
BUSINESS PAPER, BUSINESS PUBLICATION
BUSINESS PUBLICATIONS AUDIT BUREAU OF CIRCULATIONS, BPA
BUSINESS REPLY CARD, ENVELOPE
BUYER
BUYERS MARKET
BUYING HABITS
BUYING INFLUENCES
BUYING LOCATION
BUYING SPACE

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