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A.С. Nielsen (США)
Adaptation (Адаптация)
AIDA (Аида)
ANА (Ассоциация национальных рекламодателей, США)
Audimeter (Аудиметр)
Audit (Аудирование или аудит СМИ)
ABOVE-THE-LINE ADVERTISING
ACCEPTANCE
ACCREDITATION
ACETATE OVERLAY
ACTUAL REACH
AD LIB (лат.)
ADEQUATE SAMPLE
ADVANCE COPY
ADVERTISED PRICE
ADVERTISEMENT
ADVERTISEMENT ORIGINATOR
ADVERTISER
ADVERTISING
ADVERTISING AGENCY
ADVERTISING AGENCY NETWORK
ADVERTISING AND (SALES) PROMOTION
ADVERTISING AND DISPLAY MATERIAL
ADVERTISING APPEAL
ADVERTISING APPROPRIATION
ADVERTISING ASSOCIATION
ADVERTISING BUDGET
ADVERTISING CAMPAIGN
ADVERTISING COMMUNICATION
ADVERTISING COPY
ADVERTISING DIRECTOR (MANAGER)
A-V - audio visual
ACCELERATOR
ACCESSORY EQUIPMENT
ACCOUNT
ACCOUNT EXECUTIVE
ACCOUNT GROUP HEAD
ACCOUNT SUPERVISOR
ACETATE
ACETATE OVERLAY
ACROSS THE BOARD
AD HOC (лат.)
AD PAGE EXPOSURE, APX
ADDITIONS
ADJACENCIES
ADVANCE COPY
ADVANCE RENEWAL
ADVERTISE
ADVERTISEMENT ORIGINATOR
ADVERTISER
ADVERTISING
ADVERTISING AGENCY
ADVERTISING AGENCY NETWORK
ADVERTISING AND (SALES) PROMOTION
ADVERTISING AND DISPLAY MATERIAL
ADVERTISING APPEAL
ADVERTISING APPROPRIATION
ADVERTISING ASSOCIATION
ADVERTISING BUDGET
ADVERTISING CAMPAIGN
ADVERTISING COMMUNICATION
ADVERTISING COPY
ADVERTISING DIRECTOR (MANAGER)
ADVERTISING MATERIAL
ADVERTISING MEDIA
ADVERTISING MESSAGE
ADVERTISING REGISTERS
ADVERTISING RESEARCH
ADVERTISING SOLICITOR
ADVERTISING TO BUSINESS
ADVERTISING TYPE
AFFIDAVIT
AFFILIATE (STATION)
AFFILIATE AGENCY
AGATE
AGATE LINE (амер.)
AGENCY COMMISSION
AGENCY FEE
AGENT
AGT.
AIDED-RECALL METHOD
AIR
AIR BRUSH
AIR CHECK
AIR TIME
ALLOCATION
ALLOTMENT
ALPHABET LENGTH
ALTERNATE SPONSORSHIP
AMA
AMERICAN ADVERTISING FEDERATION
AMERICAN ASSOCIATION OF ADVERTISING AGENCIES: AAAA;
AMERICAN BUSINESS PRESS
AMERICAN RESEARCH BUREAU, ARB
AMPLITUDE MODULATION, AM, A.M.
ANIMATED CARTOON
ANIMATION
ANNOUNCEMENT
ANNOUNCER
ANNUAL REBATE
ANNUAL REPORT
ANPA
ANTIQUE-FINISH PAPER
AP; A.P.
APPEAL OF ADVERTISING
APPLAUSE MAIL (амер.)
APPLICATION ENGINEER
APT
ARBITRON
AREA OF DOMINANT INFLUENCE
AREA SAMPLING
ARF
ARREARS
ART, ARTWORK
ASCAP
ASSOCIATION OF INDUSTRIAL ADVERTISERS, AIA
ASSOCIATION OF NATIONAL ADVERTISERS, ANA, A.N.A.
ASSOCIATION SUBSCRIPTION
ASSOCIATION TEST
ATTITUDE
ATTITUDE MEASUREMENT
AUDIENCE
AUDIENCE ACCUMULATION
AUDIENCE BREAKDOWN
AUDIENCE COMPOSITION
AUDIENCE DUPLICATION
AUDIENCE FLOW
AUDIENCE MEASUREMENT
AUDIENCE PARTICIPATION SHOW
AUDIENCE PROFILE
AUDIENCE TURNOVER
AUDIMETER
AUDIO
AUDIO TAPE
AUDIO-VISUAL
AUDIT
AUDIT BUREAU OF CIRCULATIONS, ABC
AUDIT REPORT
AUDITION
AUDITION RECORD
AUTHORS CORRECTIONS; AUTHORS ALTERATIONS, A.C.; A.A.
AVAILABILITY, "AVAILS"
AVERAGE AUDIENCE RATING
AVERAGE AUDIENCE, AA
AVERAGE FREQUENCY
AVERAGE ISSUE AUDIENCE
AVERAGE PAID; AVERAGE NET PAID CIRCULATION
AWARENESS

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